B2B arm launched by UniBet

When online gambling groups are looking to expand at the moment, B2B seems to be their choice. Unibet is the latest in a line of companies to do this. The company has launched its new service with a deal with Ålands Penningautomatförening (Paf), licensed by the Åland Provincial Government, for the provision of a sports betting solution which will be live almost immediately – so make sure to look out for it if you want to find a new place to bet where everything will be very well run and where you will get a casino bonus UK.

Other online gaming operators who have entered the B2B market include 888 with Dragonfish and Bwin using the Ongame Network. Additionally, Paddy Power operate through Airton Risk who have the French monopoly PMU as a client and Betsson use Betsson Business Solutions. Clearly, they are the go to choice right now if you want to get another part of your business up and running.

Online gaming giant Party Gaming have also divulged in these activities with a B2B deal with Danish state monopoly Danske Spil.

The Unibet agreement will give Paf a fully serviced sports betting solution which will be offered to external customers too. The solution will include odds compiling, risk management and Paf will become a customer in Unibet’s sports betting pool products supertoto and superscore, so this is a big expansion for the company. It is sure to bring a lot more business into the equation for both of the companies, which is certainly why the deal was able to go ahead so smoothly.

“With our extensive Live Betting offer with over two thousand live events per month and our in house risk management we have a very strong offer,” said Unibet chief executive Petter Nylander, describing the sector as “…this large opportunity market.”

Anders Ingves, CEO of Paf, commented: “Paf will continue to grow internationally and this investment strengthens our offering long term. This Agreement will be important for Paf and our customers. Through our partnership with Unibet, we gain access to the best betting platform in the business”. Look out for more from both companies in the future.